How to Prepare a Private Label Decorative Lighting Brief
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Choosing a decorative light is only part of preparing a private label order. Before requesting a quotation, put your product, branding and packaging requirements into one brief. This gives you a consistent basis for discussing options and comparing suppliers' responses.
The checklist below is a starting point for that conversation. It does not confirm that a particular model supports a requested feature or customization. Ask the supplier to confirm each requirement for the exact model and configuration you plan to order.
1. Describe the intended product and market
Start with where and how the light will be used, the market where you intend to sell it, and the sales channel. Separate essential requirements from preferences so that a supplier can explain which options fit your brief.
For example, list the intended lighting effect, preferred controls, power arrangement, dimensions and packaging constraints. If a feature is essential, request confirmation for the selected model rather than relying on a collection-level description.
If you are still choosing a product direction, browse the creative and decorative lighting collection and identify the models you want to discuss. A collection is a starting point for selection, not confirmation that every item has the same features.
2. Separate product changes from branding and packaging
Avoid leaving “private label” as the only description of your request. Explain exactly what you want to change and ask which changes are available.
| Area | What to include in your brief | What to ask the supplier to confirm |
|---|---|---|
| Product configuration | Model reference and required functions | Which configuration matches the brief |
| Branding | Intended logo placement and artwork | Available placement, method and artwork requirements |
| Packaging | Box design, labels, inserts and language requirements | Available packaging options and approval process |
| Product modifications | A separate list of requested physical or functional changes | Feasibility, development work and any additional conditions |
Keep proposed changes separate from confirmed specifications. A request for a different finish, lighting effect or housing does not mean that modification is already available.
3. Define what you need to check in a sample
Use a written sample checklist based on your requirements. Include the selected functions, controls, appearance, packaging and instructions. Record the exact sample configuration and any changes requested after review.
Ask whether the sample represents the proposed production configuration and how later changes will be documented. If a sample differs from the planned order, identify the differences before approving it.
For documentation relevant to your destination market, request material that applies to the exact product configuration. A general company statement should not be treated as proof that every model meets a particular requirement. Sample approval also does not replace any compliance assessment required for the intended market.
4. State quantities and timing as requirements, not assumptions
Provide the quantity you are considering for each model and variation. Ask for the minimum order quantity for that specific combination of product, branding and packaging. Do not assume that a quantity stated for a standard item also applies to every custom version.
Give your desired delivery window and ask the supplier to explain the proposed sequence: sample preparation, approval, production and shipping. Keep an estimate separate from a confirmed commitment, and identify what must be approved before each step can begin.
5. Use one enquiry sheet for comparable responses
You can use the following structure when preparing your enquiry:
- Product reference: model name or product-page link.
- Destination and sales channel: where and how you plan to sell the item.
- Required configuration: essential functions and acceptable alternatives.
- Branding request: logo placement and available artwork.
- Packaging request: box, labels, inserts and languages.
- Planned quantity: quantities by model or variation.
- Sample review: checks and documents you need before approval.
- Timing: desired delivery window and any fixed launch date.
- Open questions: items that still require feasibility or commercial confirmation.
Ask suppliers to distinguish confirmed items from assumptions or pending decisions in their responses. Compare the same configuration and scope across quotations, rather than comparing prices for different packages of work.
Prepare the brief before requesting a quotation
Select the product references you want to discuss, complete the enquiry sheet and attach any available artwork or packaging references. Highlight unresolved questions so they can be addressed before you approve a sample or order.
A clear brief will not remove every decision from the sourcing process. It provides a shared record of what you requested, what the supplier confirmed and what still needs review.